Optimized Google Ads campaigns
Building an engaging website is complex. Getting it on the first page of Google is even more so. With Google Ads campaigns we drive qualified traffic to your site: visitors genuinely interested in your content. We are a Web Agency in Rome and have been managing optimized Ads campaigns for high ROI for years. Free quote.
Free quote
Monthly fee
Full management
Guaranteed results
How Search Engine Marketing (SEM) works
SEM (Search Engine Marketing) is the branch of web marketing that applies to search engines. We run activities to generate qualified traffic to your site, mainly through Google Ads: ads on the Search network (when users search on Google) or on the Display network (partner sites, YouTube, Gmail). Optimizing campaigns is the only way to get a high return on investment.
- Preliminary analysis and goals
- Keyword and audience research
- Creating optimized ads
- Budget and bidding strategy
- Monitoring and continuous optimization for maximum ROI
Preliminary analysis
We analyse your business, target and competitors. We set clear goals and KPIs to measure the success of your Ads campaigns.
Keywords and ads
We identify relevant keywords and create effective ads for the Search network and, where useful, the Display network. We test and optimize continuously.
Budget and ROI
We set your budget smartly and monitor performance. The goal is to maximise ROI (return on investment) and lower cost per conversion.
Questions about Ads campaigns?
Some useful answers on Google Ads and SEM.
It depends on ad budget, goals and sector. Besides the Ads budget (what you pay Google per click), there may be a management fee for optimization. Ask for a free quote.
No. Google Ads is paid advertising: your ads appear in prominent positions. SEO is organic (free) ranking. They complement each other: Ads give immediate results, SEO builds visibility over time.
The Search network shows your ads when users search on Google. The Display network shows them on partner sites, YouTube, Gmail. You choose based on your goals (traffic, conversions, awareness).
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TADY®
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